Every detail considered. Every journey your own.
About Sonia Jones Travel
Sonia Jones Travel is an independent team of travel advisors and support staff, planning luxury cruise and expedition journeys and high-end family holidays since 2014. We bring the voyage, flights, hotels and experiences together as one considered trip, shaped around how you like to travel and with care for the places and communities you visit.
With more than 80 years of combined industry experience, we know travel. We get to know our clients well, remember how you like to travel, and are with you every step of the way, with 24/7 support while you travel.
How we plan
We begin with our itinerary planning service. You share your trip brief, and we plan a framework shaped around how you like to travel, with airfare quotes, suggestions and travel logistics. The fee varies with the destination, length and complexity of the trip.
From there, your advisor looks after the whole journey, from flights and transfers to accommodation, sightseeing, event tickets and signature experiences. We provide quotes to suit your budget and style, and we prefer to plan the complete itinerary rather than book bits and pieces. It means fewer gaps and errors, and a journey that flows from start to finish. Once the planning fee is paid, there are generally no additional booking charges for accommodation, cruises, rail packages, car hire or sightseeing.*
Everything you need is in one app. All international reservations are loaded into our Axus Travel App. With one tap you can see hotel check-out times, departure gates, tour meeting points and live updates when you’re connected. Once downloaded, your itinerary is also available offline.
*Airfares, merchant fees and any cancellation or amendment charges are excluded, as per individual invoices and bookings.
How we add value
Thanks to our partnership with Frontier Travel, our clients have access to Virtuoso’s suite of amenities and benefits.
Virtuoso is an invitation-only network of luxury hotels, cruise lines, local operators and unique tour companies, and we have built strong relationships with partners around the world. That means a local at our disposal, and yours, almost anywhere. Think guides who know their city like the back of their hand, food bloggers who spend their days researching and tasting, and artisans who open their studios for us.
Benefits can include room upgrades, daily breakfast, spa treatments, food and beverage credits, exclusive shore excursions, shipboard credits, bonus hotel nights and limousine transfers.
We also have preferred rates with extra amenities at many of the world’s best hotel groups, including Belmond, Hyatt, Shangri-La, Small Luxury Hotels, Langham, Leading Hotels of the World, Accor, Hilton, Design Hotels Collective, Preferred Hotels Resorts, Marriott, Dorchester and more.
How we travel
Responsible travel is part of how we plan every journey. Whether you’re exploring the fjords of Norway or the Great Barrier Reef, we strive to make our impact on these special places as positive as the journeys we create.
Our approach rests on three pillars of responsible tourism, Culture, Economy and Planet. They guide how we plan your itinerary, from eco-conscious hotels and locally owned businesses to slow travel, so your journey respects and supports the people and places you visit. As a Sustainable Tourism Accredited Business, we are proud to hold ourselves to that standard.
We love our community
Sonia Jones Travel proudly supports a number of communities both locally and abroad, each aligned with our values of connection, opportunity and giving back.
North Brisbane Rugby Club
A much-loved community rugby club with a history spanning nearly 100 years, Norths is known for its focus on junior development and community spirit. Based at “The Nest” in Wavell Heights, it’s a true local hub for players, families and supporters. We are proud to have been a major sponsor since 2019.
Symbiosis International
A Brisbane-based charity working in Bangladesh, Symbiosis supports disadvantaged communities through education, vocational training, healthcare and access to clean water. Sonia has been personally involved for over 15 years and has seen the impact of their work first-hand. Learn more on their website, or donate directly here.
Fiji Kids
For every Fiji booking, SJT donates $10 to Fiji Kids, supporting disadvantaged children and families through education, school essentials and food assistance. It’s a simple way for travel to give back to the communities our clients visit. Learn more about their work here.
Share the Dignity
Share the Dignity is an Australian charity working to end period poverty and support women and girls experiencing homelessness, domestic violence and disadvantage through access to essential hygiene products and dignity items. Each November, our team takes part in the “It’s in the Bag” campaign, and with the support of our clients, industry partners, local businesses and community, we’ve donated more than 200 bags since 2024.
We're ATIA accredited
Sonia Jones Travel is proud to be an ATIA Accredited Travel Agency.
More than a logo, it is a sign of our commitment to professionalism, integrity and excellence. It means you are working with a trusted advisor who is part of a nationally recognised program supporting ethical, expert and accountable travel businesses.
Meet our team
Travel advisors and support staff working together, so you always have someone who knows you and your plans.